2.0 Tourism Toll At Hotel Melina Seville
The president of the Hotel Association of Seville Province (AHS), Manuel Otero, presented the second lecture Seville, tourism 2.0 pulses at the Hotel Melina Seville, who this time has been a guest Joan Moles, president of the Confederation Spanish Hotel and Apartments (CEHAT), entitled “Tourism and hospitality, locomotives out of the crisis.”
Joan Moles began his lecture stating that until 2008 there was a growth in tourism from two sources: the European funds and real estate growth. But nevertheless we had a unit energy cost has come forty million Euros, which is the same amount generated by the spending of foreigners in the tourism industry.
As of 2008, with a time of substantial growth in beds, the crash came in October and began falling occupancy levels and average price in Spain. In 2009 continued to fall occupancy levels to obtain operating losses, not worrying, but important, says Moles.
In those years, the hotels make cost containment and restructuring their businesses at all levels. As a result, improve very slightly in 2010 tourism figures, but occupancy figures and average price still falls short of 2007, a tour of the great years, with 58 million foreign visitors in Spain.
Currently, in 2011, growing optimism in the tourism sector, as it changes slowly buying behavior of British tourists mainly, but also the rise of visitors from Holland, Belgium and Germany.
Joan Moles said that in the month of February saw an increase over the same month of 2010, of 4 or 5 percentage points. Growth has been maintained in the months of March, April and May. This is mainly due to two factors: the crisis in countries like Egypt or Tunisia, which has led to the Canaries and the Costa del Sol more than 300 000 customers and winter tourism this summer, you can get between 400 and 450 000 customers for this reason. And as a second factor, the economic recovery of the Nordic countries, whose market has grown 20 percent in Spain and Russia, which has grown 40 percent in visits to our country.